Cow Parade South Africa2000
 


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press release

02/ 04/ 05 CowMania Captures Bruma

Cowch potato or Bucking Bronco? Celebrate life and have FUN while donating money to kids with cancer and join in the cowmania at Cow Days, Bruma Market World and Kids World on the 19 and 20th February. A benign herd of beautifully painted fibreglass bovines will be hoofing their way to Cowteng with a brief graze at Bruma to help mooove this cowmania to a different level. Come participate in a cow-Pageant to be Mr Cowboy or Miss Cowgirl; listen to Cowntry & Western music, karaoke and dancing; shop for cow related products or be a real cowhand and ride the bucking bronco! There is something for everyone ? all fun, no bull.

For those who do not know the history of CowParade, it is an outdoor art exhibition, which has successfully stampeded through 24 cities throughout the world. It originated in Zurich in 1998 with the objective of encouraging people to visit the city resulting in over one million people visiting the cows. In South Africa sponsors and artists have taken up the challenge of designing show-stopping South African cows.

The primary objective of the exhibition is to raise funds for CHOC (the Childhood Cancer Foundation) whose patron is former rugby great Francois Pienaar. Funds are raised by corporates paying to ?adopt? a cow and through the grande finale - an auction of the cows in Johannesburg, with the moo-lah raised going to CHOC.

Cell C and kulula.com are presenting sponsors of the campaign. Both companies see this as part of their commitment to corporate social investment as well as a unique opportunity to be associated with an unusual art programme, which supports and develops local creative talent.

The cows have grazed the streets of CowZulu Natal (Durban) and Da?Mudder City (CapeTown) and are finally making tracks in CowTeng where the ?herds? will be chewing the cud at Sandton City, Nelson Mandela Square, Gold Reef City and Constitution Hill from February 2005 through April 2005. They will then be auctioned in May 2005. The cows have become sought after by collectors throughout the world. Elton John, Oprah, the Queen of Jordan and Lord Hesseltine all own their own cows. The highest priced cow fetched $148 000 at a recent Sotheby?s auction.

Porcelain replicas of cows around the world are also on sale at limited retail stores (www.zawadi.co.za) while kulula.com is selling a range of merchandise on board their flights and at the same donating R1.00 from every flight booking to CHOC.

Media queries:
General: CowParade South Africa. Contact sainfo@cowparade.net, tel: 011 646 4342 or info line: 084 190 2697
PR: BUZ Publicity. Bridget van Oerle on Tel: 084 194 2787. Email info@buz.co.za or artist@cowparade.net

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